Culture & Business Transformation
Change Through Transformational Leadership
- Date:
- 17 September 2019
HR leaders gathered recently to discuss managing and leading change through transformational leadership at ChapmanCG HR Leaders’ Roundtable event, co-hosted by, and held at the offices of, Essity in Munich. Essity’s Vice Presidents for HR, Bogdan Radakovic and Peter Hemmingsen stressed the importance of sharing ideas in a positive environment and we were also pleased to be joined by an inspirational group of HR leaders. Listen to the podcast here.
Creating a legacy culture
Our hosts, Bogdan and Peter, kicked off the session by explaining the challenge they had on their hands with a company that only two years ago had no name and 48,000 employees. Essity was part of the hygiene and forest products company SCA until 2017, when the company spun off the hygiene operations that then became listed as a separate company. They had to re-identify themselves in a new company constellation and talked a lot about their set of four beliefs and behaviours, one of which being ‘collaboration’. Without collaboration, they felt they wouldn’t get far. Another of their big drivers was ‘courage’; working hard to investigate what prevented people from being courageous and recognising courage with the organisation. It's wonderful to hear the story of the 'Essity' name, a name for the 'new' company born out of a combination of 'essentials and necessities', a concept which came about through the workshopping and involvement of the employees. Essity had to go through a cultural evolution, from the bottom up and the top down and strategic communication was key to leading change. All partners at the event agreed that change is a leadership commitment, not just an HR project, and that global executives need to champion this culture. The conversation steered towards defining a culture and what does your company culture look like. Looking at the current state of the culture and conducting ample research helps to present a culture picture, portraying the positives and negatives. The evolution of culture is ongoing and should never be a completed project, continually integrated into the leadership development agenda. Barry Phegan, Ph.D. quoted: “A company culture evolves if it develops in a direction that is good for people, and good for business. The process mirrors biological evolution, where genetic changes survive because they are advantageous to the species. Similarly, desirable corporate changes are those that ensure the health and long-term survival of the company.”







