Future of Work7 November 2024

Emerging Workforce Challenges: Strategic Insights for Navigating Talent and Organisational Shifts

A ChapmanCG Live Forum in Amsterdam

We were privileged to bring together the HR community in Amsterdam to explore key questions on Succession Planning, Strategic Workforce Planning, and the role of AI in enhancing these areas.

Succession Planning


To make succession planning more relevant to the business, it is essential to embed it into regular conversations and organisational priorities. Management, especially at the C-suite level, plays a crucial role in setting the importance of succession planning and creating an environment where employees feel safe to express their values or voice concerns. By doing so, leaders can hold employees accountable and ensure a transparent, inclusive process.

Our HR leaders emphasised shifting from an annual process to a more dynamic, ongoing strategy. Business leaders must create safe environments for open discussions while ensuring that business goals with employee developments are aligned to foster a deeper understanding of the company's direction. Companies were encouraged to focus on future-relevant skills as roles continue to evolve.

Companies must recognise accountability as a strategic priority to align succession planning with business strategy. Building this awareness can help bridge the historical gap between long-serving staff and newer employees, often stemming from outdated HR practices. Modernising HR templates and practices makes them more relevant and appealing, particularly for younger employees, whose retention is critical to organisational sustainability.

Additionally, identifying and defining critical roles more clearly and leveraging HR data to guide business decisions can significantly strengthen succession planning efforts and make them more impactful for the organisation’s future.

However, succession planning should not be exclusively top-down; instead, it should also involve continuous, collaborative efforts that prioritise cross-functional moves to develop diverse skill sets and unlock more significant business commitment. Gaining buy-in from senior management on the standards for these plans is essential, as it reinforces the organisation’s dedication to strategic workforce development.

AI's role in Strategic Workforce Planning

Organisations need to review and assess their AI readiness by auditing current workflows. Organisations and business leaders need to embrace a culture of digital dexterity and openness to change. AI's potential in evaluating jobs, outsourcing opportunities, and introducing disruptive ideas will be a large part of future discussion, but its impact will vary by industry. HR's role in the next 12 months will be integrating AI to boost productivity while fostering adaptability to evolving workforce needs.

Ensuring AI buy-in from the rest of the business is crucial for successful implementation. Here are some strategies HR can use:

  • Educate and Inform: Provide training sessions and workshops that explain AI's benefits, functionality, and potential impact on the organisation. A clear understanding can alleviate fears and misconceptions. Pilot it first in the HR function so you can give working examples of how it can support.
  • Highlight Success Stories: Share case studies or examples from within the organisation or similar industries demonstrating successful AI implementations. This can help stakeholders visualise the potential benefits.
  • Assign an “AI expert”, a person or a group within the business that can keep pushing boundaries, disrupting when necessary. These individuals would be dedicated project support to ensure company-wide buy-in and integration, creating feedback loops to develop AI within the organisation further.
  • Engage Stakeholders Early: Involve key stakeholders from various departments in the AI strategy development process. Their insights and concerns can help shape a more practical approach.
  • Address Concerns: Create forums for employees to voice their concerns about AI. Addressing job displacement, data privacy, and ethical considerations can build trust.
  • Demonstrate Quick Wins: Implement AI solutions that provide immediate, visible benefits. Quick wins can generate enthusiasm and support for broader initiatives.
  • Align with Business Goals: Clearly articulate how AI initiatives align with the organisation’s strategic goals. Show the commercials on how AI can help improve efficiency, reduce costs, or enhance customer experience.
  • Create a Change Management Plan: To ensure smooth transitions, develop a comprehensive change management strategy that includes communication plans, support systems, and feedback loops.
  • Foster a Culture of Innovation: Encourage a culture that embraces innovation and experimentation. This can help employees feel more comfortable with new technologies. “Not trialling new ideas can be a problem” instead of “trying and not succeeding.”
  • Solicit Feedback and Adapt: Regularly gather employee feedback on AI initiatives and be willing to adapt based on their input. This demonstrates responsiveness and fosters a sense of ownership.

By taking these steps, HR can foster a positive attitude toward AI and facilitate its integration into the broader business strategy.

In summary, as organisations face rapid talent and technological shifts, the insights shared in the roundtable reinforce the need for a proactive and adaptable approach to workforce challenges. HR leaders are encouraged to work closely with business leaders to take charge of embedding AI capabilities and cultivating a workforce that is ready for future disruptions. This includes fostering a culture of continuous learning, experimentation, and openness to digital transformation. By focusing on both people and technology, organisations can ensure they remain agile and competitive in an ever-evolving business landscape, turning workforce planning and succession planning into a strategic asset rather than a reactive process. Ultimately, preparing today’s workforce for tomorrow's challenges will require bold leadership, innovative thinking, and a willingness to embrace change.