Back

APAC Recruitment Leaders Gather in Singapore at the Offices of Mastercard

Hosted by: Mastercard

The Chapman Consulting Group held its final APAC Talent Acquisition Leaders gathering for 2012 on Friday 14th December at the offices of Mastercard, who kindly co-hosted the group. It was an excellent mix of industries and discussion. We hold these gatherings every quarter and attendees are all regional recruitment leaders.

Matthew Chapman, CEO of The Chapman Consulting Group, gave a brief overview of his observations on the market as we close out the year. Over the last three months, he felt that the HR market has remained as active as ever, particularly within functions such as Talent Management and Reward. China remained the hottest country for senior level searches as the demand to upgrade and improve HR continues. He also looked ahead to 2013 and felt that the recruitment function may have had a quieter 2012 than usual, but the next year seems to be gearing up to be very active. The group discussion was driven by three case study presentations from TA Leaders from Microsoft, Mastercard and LinkedIn. 

The first topic for the group was Innovation in employee referral schemes and some shared successes, with one company now attributing 40% of hiring to internal referrals. The group agreed that personalising programmes as well as balancing the date of payment (start date, 1 month or 3 months after the referred individual joins) can be key considerations. When building the scheme, it is important to understand the starting point for each country plus the global policy and what you want to achieve. Do you want a referral culture? Which roles to pay out on and when? Some suggested this should apply to ‘hard to fill’ or open vacancies only and agreed that some need to be exempt, especially in high volume markets. 

The best successes had been those who started small first and then went bigger and it’s important to recognise some countries are always going to prove quicker adopters than others, so it is critical to adapt and test. The only risk to consider is how hiring ‘friends of friends’ can affect the culture you have, referral schemes need to be one of a balanced range of sourcing channels.

The second topic discussed were the current and future trends for regional staffing team structures in Asia. It was highlighted that one of the main challenges for leaders in the room is that APAC is the only geography that combines emerging and mature markets together under one recruitment platform. This makes it one of the more demanding landscapes for recruitment. The group agreed that the shape of the function has to be driven by what you need. Are you looking for efficiency, value add or cost savings? Subsequent decisions over centralised or decentralised models then become clearer. Many agreed that having experts/specialists in the team was the future for the function and examples included the emergence of sourcers/researchers and executive recruiters to provide a ‘bespoke’ solution covering volume as well as senior recruitment. 

Outsourcing parts of the recruitment process was discussed with many providing examples of recent moves to outsource the admin/transactional aspect of the process over the last 12 months. The group felt this only worked when it was right for the business and the challenge. Around the room, there was a general feeling that RPO is less understood and implemented in Asia compared to Europe, the US or Australia and some wondered if the risk aversion was due to the lack of success stories? Europe and US models have worked so why not here? Proximity to HQ locations may play a factor, so perhaps with more decision makers moving to Asia, the number will increase. Although there has been a slow take up, everyone acknowledged that 2013 and beyond was only going to see more outsourcing within APAC recruitment functions.The key take away centred on the flexibility recruitment functions need today to flex up and down plus demonstrate relevance even in a down market. It is critical when building a team and model to be sustainable.

The final topic was an insightful presentation on LinkedIn and employer brand. This covered the need to personalise, have clarity in your message/outcome and innovate when thinking about social media. It proved to be a lively discussion and the group shared some great ideas to help one another think about their social media strategy. The next Asia Talent Acquisition leaders gathering in Singapore will be in March 2013.

Newsletter

Keep up with the latest HR insights and updates.
Sign up

Recent Posts

Key Contributors:

Matthew Chapman

Founder

Global Management
View more
Global Management

Matthew Chapman

Founder

Matthew (Matt) Chapman is the Founder of ChapmanCG. Matt oversees ChapmanCG’s future strategy, innovation and image across the globe. He also personally provides HR search and career counsel to HR leaders whose careers have grown alongside ChapmanCG — some of whom are now the biggest HR names in the world.

Matt has a Bachelor of Commerce in Accounting and Business Law from the University of New South Wales, Australia. He is a Singapore Citizen and divides his time between Asia Pacific, the Americas and EMEA.

Matt is a wellness, self-improvement and fitness addict. He has completed six desert, 250km ultra-marathons in Chile, China, Egypt, Antarctica, Namibia and Madagascar.

EA Registration Number: R1111550 Licence Number: 08S3543

Latest Articles by Matthew

Global HR Updates 25 August 2021

Global HR Update Q3 2021

In this edition of ChapmanCG’s Global HR Update, we call out the latest HR trends around…

ChapmanCG
Read
ChapmanCG News 12 May 2021

Global HR Update Q2 2021

The future of work is a consistent theme in our conversations with HR contacts around…

ChapmanCG
Read
Global HR Updates 3 March 2021

Global HR Update Q1 2021

As we start 2021, it is clear that HR will remain ‘front and centre’ for…

ChapmanCG
Read
ChapmanCG News 30 December 2020

What 2020 has meant to ChapmanCG

Matthew Chapman, Founder We always believed HR was “at the centre” but this year has…

ChapmanCG
Read
ChapmanCG News 1 December 2020

Global HR Update Q4 2020

As 2020 draws to a close, the HR community is reflecting on the challenges of…

ChapmanCG
Read
Global HR Updates 29 April 2020

Global HR Update Q2 2020

We are seeing the HR profession going through substantial change as a result of the…

ChapmanCG
Read
ChapmanCG News 4 March 2019

ChapmanCG appoints Stephanie Nash to the new role of Global Chief People Officer

Global HR executive search firm ChapmanCG today announced the appointment of Stephanie Nash to the…

Ben Davies
Read
ChapmanCG News 23 May 2018

What CHROs Look for in Their Asia HR Head

The Asia HR Head possesses a unique set of skills that allows them to meet…

Matthew Chapman
Watch
Talent Development 25 March 2018

The Asia HR Head Competitive Advantage

Asian HR leaders have learned to adapt to environments where there is no ready-made human…

Matthew Chapman
Watch
Culture & Business Transformation 17 April 2017

Managing Change and the Data Frontier

With a backdrop of Tokyo Tower and sprinkled cherry blossoms in a nearby park, Neal…

Matthew Chapman
Read