Undoubtedly, talent management has been on the list of senior executive’s worry list for some time now. Finding a way to accurately measure performance and give meaningful feedback that has a positive impact on productivity has been one of HR leader’s top priorities. The traditional performance rating system–with its annual goal setting and review period–is, simply put, no longer effective.

Sibel Bostanci Celebi, Regional Learning & Development Leader for the Middle East-North Africa-Turkey at GE Corporate Leadership, discusses how the organisation is faring after they stopped performance ratings.