In high-growth markets, identifying the right talent is becoming increasingly difficult. And retaining that talent—the kind of employees who will one day lead your organisation through market changes and strategy shifts—is going to be essential to business survival.

With competition being so fierce for high performing talent, developing an employer brand that highlights your organisation’s values and culture will be an integral component to the organisation’s overall talent strategy.

Steven Dyke, Vice President of Global Talent Acquisition at Elsevier, discusses the key elements of building a world-class employer brand.