Advertising, publishing, broadcasting and journalism are now joined by electronic and digital media firms in this sector. By size, HR functions in these industries tend to be proportionally smaller than in other sectors. This is sometimes attributed to the fact that they are people-intensive service industries, often with narrower profit margins. This is coupled with the common perception of HR as a cost centre, which together can make it a challenge to justify investment in robust HR teams.
The advertising/media sector, much like the technology sector, has been thrust into the spotlight as many traditional industries seek the services of advertising/media to elevate their social media, marketing, PR and communications strategies. This industry suits HR talent with creative minds and those who are challenged by millennial talent issues.