Managing Unconscious Bias Throughout the Employee Lifecyle
Consider this: less than 15% of American men are over six-foot-tall, yet almost 60% of corporate CEOs are over six-foot-tall. There is no proven correlation between height and CEO capabilities, so is this a case of our unconscious bias at play?
Studies prove over and over again that we are influenced by our unconscious, preconceived views about an individual, which can have a major impact on their career opportunities.
Having a diverse team can result in improved performance through better decision-making and a broader understanding of your customer base. Ensuring you are managing unconscious bias throughout the employee lifecycle can play a critical role in helping to support your diversity and inclusion agenda, and provide more equitable access to career opportunities.
Why tackle unconscious bias at an organisational level?
Organisations with a highly diverse employee population routinely report higher engagement, increased productivity and have a better overall company performance than the industry average.
According to Jennifer Raymond, Associate Professor of Neurobiology at Stanford, ensuring your organisation has a diverse employee base takes a conscious effort. We need to assume, accept and understand that unconscious biases exist, and put stop-gaps and processes in place to ensure diversity prevails in order for our organisations to remain agile and future-fit.
Overhauling talent acquisition processes
A range of AI tools and standardised processes can help to remove biases from many talent acquisition processes.
For example, language plays an important role in reinforcing an organisation’s underlying culture, which is critical for both attracting and retaining the right talent. Tools like Textio can help to assess the language of everything from role advertisements to emails from senior leaders.
Johnson & Johnson realised their previous role descriptions were written in a male-dominated way, and used Textio to redevelop their role descriptions to attract more women. This resulted in a 9% increase in the number of women applying for roles, which has a large impact for an organisation hiring roughly 25,000 people around the world each year.
Atlassian also overhauled their hiring processes by changing their job advertisements to attract more women, redeveloping their careers portal to better reflect their diversity values, and introducing standardised interviews. They also moved from an emphasis on ‘culture fit’, which can lead managers to hiring people they perceive to be like them, to ‘values fit’, which looks at how a prospective employee’s working style aligns with the organisation’s values.
Creating a proactive culture
Creating a culture where employees are encouraged to tackle bias actively in the workplace is critical to ensuring that bias is managed by everyone, not just the HR team.
Thanks to Sheryl Sandberg and Mike Rognlien, Facebook have implemented a mandatory two-hour program led by a facilitator called, simply and aptly, Managing Bias.
The goal is to surface and counteract bias in the workplace. This training, which is available online, focuses on four types of bias.
- Performance bias: where people of dominant groups (such as white people and men) are judged on their expected potential, whereas those who are part of less dominant groups are judged by their proven accomplishments.
- Performance attribution bias: is seen during decision-making, when an unconscious bias causes someone to be perceived as “naturally talented” or, in the alternative, as haven “gotten lucky”.
- Competence trade-off bias: for example, when success and likability are positively correlated for men and negatively correlated for women. Women are expected to be nurturing and caregiving, and men are expected to be assertive and action-oriented, which negatively impacts women’s opportunities in the workplace.
- Maternal bias: an unconscious bias against women who are mothers that is not experienced by fathers or women who are not mothers.
Facebook boasts a practical, on-the-ground initiative called Be The Ally – an internal program that gives everyone the common language, tools and space to practice supporting others. Their Managing Inclusion program also trains managers to understand the issues that affect marginalised communities.
Policies and processes to help with the heavy lifting
Being consciously aware of your own behaviour and patterns is difficult to do all the time, and people often revert to their default.
Actively incorporating ways to mitigate unconscious bias into policies and procedures helps to make this the easy default action and also ensures the organisation’s priorities clear. For example, some organisations require that a diverse range of candidates be put forward for the final interview round for leadership roles.
At ChapmanCG, if an organisation is aiming to increase women on its senior leadership team, we may actively include a greater number of women at shortlisting stage to increase the likelihood of more women being selected for the final stage.
The law is also catching up – a new law applicable in a growing number of states in the US prevents prospective employers (or their agents) from asking about a candidate’s current salary or salary history as part of the hiring process. The intention of such a law is to reduce existing discrimination in salary based on gender or protected status. It’s a great step in the right direction for the US, but this is still information that is commonly requested in other parts of the world.
Disclosure requirements are becoming more sophisticated by the day, and there are negative PR ramifications for organisations that aren’t keeping up. If you haven’t seen this latest viral clip of Sandi Toksvig divulging that she is paid 40% of what Stephen Fry was paid for the same job hosting the popular British comedy show, iQ, it’s quite sobering.
Once you have the policies and procedures are in place, measuring their effectiveness becomes critical to ensure they are having an impact.
The Commonwealth Bank of Australia has made large strides, with women comprising 40% of the board and 45% of manager-level and above roles. This is thanks in part to clear KPIs, including previous practices of giving senior leaders KPIs for diversity, which were evaluated in performance reviews and tied to bonuses.
Their diversity advocate, Julie McKay, suggests investing in bold disruptions to ensure biases are shaken out of the corporate carpet. “Targets with teeth, sponsorship with accountability for individual success, and investment in inclusive leadership training are all interventions that I would recommend,” Julie says.
Pilot projects can be used to test innovative interventions that mitigate the effects of bias, and you can create a central repository for sharing strategies and their results. These programs will more than pay for themselves if they help to retain the best talent.
It’s also important to collect feedback from employees to assess if and how the tested solutions are both mitigating bias and enabling other benefits, and how the success has been perceived.
Challenging your own biases
Leading from the front by discovering your own biases is a vital component for any HR leader managing unconscious bias programs.
Recognised as one of the most effective tools available for identifying your own unconscious biases, the Implicit Association Test (IAT), will get you thinking. The test was created by Project Implicit, a consortium made up of researchers from Harvard University, the University of Virginia, and the University of Washington.
To take the IAT, without charge, go to implicit.harvard.edu.
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