The Power of WeChat

With around 890 million users, WeChat’s influence in China continues to grow. More than just a social networking service, it has become an all encompassing and integrated part of the lives of the Chinese population. For organisations, the emergence of this mobile technology has helped to propel their talent acquisition capability through effective employer branding. Anne-Marie McCaughan, APAC Head of Employer Branding and Recruitment at Henkel and Beecher Ashley-Brown, Co-Founder and Senior Vice President at AJINGA.com discuss the growing influence of WeChat in China.