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The Chapman Consulting Group Website Activity Report, November 2011

The Chapman Consulting Group’s website – www.chapmancg.com – continues to become more popular with the HR community not only across Asia Pacific but also outside of the region. For those interested in statistics, we have collated our annual website activity from 1 November 2010 to 31 October 2011 to analyse internet traffic to our site. The images used in this report are courtesy of Google Analytics.

Traffic Sources

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Many HR Practitioners have given us the feedback that the HR positions that we list helps give them a sense of what the market is offering, even if they are not actively looking for a job. This has encouraged us to keep our profiles of current jobs up to date. “The status indicators that we use on each of our jobs helps us to be as transparent with our audience, as they show whether a job is upcoming, shortlisting, interviewing, on offer or successfully completed,” said Oscar Fuchs, Associate Director of The Chapman Consulting Group. “The statistics collected from our website go some way towards showing that most of our incoming traffic is from people who already know us, or who are referred to our site by their HR networks”.

Visitors by Sub-Continent

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Ć¢ā‚¬ā€¹In 2010/2011, The Chapman Consulting Groupā€™s website enjoyed international readership from across the world. The 50% increase in traffic came from all regions, especially East Asia and also North America. Almost 38% of internet traffic came from South East Asia, which amounted to 19,033 visits. The next strongest contingent was from readers in Eastern Asia, who totalled 12,985 visits, a 66% increase on last year. This can be attributed to the strength of our networks in markets such as China and Japan. HR practitioners based in North America and Southern Asia made up the next most popular readers with 5,531 and 3,870 hits respectively, with Australia/New Zealand close behind with 3511 hits. Northern and Western European readership, combined, made up just over 2,506 hits (or 5% of traffic).

ā€œOur site is proving to be popular at three levelsā€, said Fuchs. ā€œIts country-by-country content across Asia Pacific Japan appeals to current Country HR Leaders, as well as up-and-coming successor HR Leaders sitting in that country. It is also popular with Leaders in regional headquarter environments in Asia Pacific Japan, predominantly Singapore, Hong Kong and China. However we are also attracting increasing interest from Global HR stakeholders in the US, Europe and Australia, who turn to our site for a window into what is happening in HR in Asia Pacific Japanā€.

Visitors by Sub-Continent (Raw Statistics)

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Visitors by Country

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On a country by country basis, Singapore was the most popular location for our HR readership at 16,656 hits (33%). While Singaporeā€™s share dropped 10 points, its hit rate increased 14%, reflecting more maturity of this our launch market. Japan and the United States were next with 5,556 and 5,274 hits respectively and gaining around 50%. Hong Kong, India and Australia were next with 3798, 3,740 and 3,364 hits, then China contributing almost double the number from last year at 2,118. Next popular were the United Kingdom, South Korea and Malaysia. This reflects the expansion of The Chapman Consulting Groups business further around the region and indeed globally. ā€œIt is not surprising that, as a Singapore headquartered company, our home country recorded the most hitsā€, said Stefanie Cross-Wilson, International President of The Chapman Consulting Group. ā€œHowever, Japanā€™s number two position shows that The Chapman Consulting Groupā€™s profile is rising in this major market. We are encouraged by non-Asian locations like the United States, United Kingdom, Canada and various European countries also featuring in the top 20 locations for readership ā€” it shows that the spotlight is building amongst the global HR community on Asia Pacificā€.

Visitors by Country (Raw Statistics)

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