The Chapman Consulting Group Continues to Innovate with Communication Strategies for the HR Market

The Chapman Consulting Group has now started to experiment with broadcasting updates on the HR markets of Asia Pacific Japan on Twitter. You can follow our ‘tweets’ on http//www.twitter.com/chapmancg.com. Regional and Global HR Leaders can sign into Twitter and mark themselves as followers of ChapmanCG to have a behind-the-scenes look at the following :

1. The latest HR searches that we are working on
2. Upcoming HR searches that we need your ideas
3. Latest HR press releases and thought leadership articles
4. Quarterly HR salary reports
5. Answers to commonly-asked HR questions

According to Marq Lim, Head of Market Intelligence at The Chapman Consulting Group, there is an ever-growing demand among HR professionals for up-to-the-minute information on HR market trends. “Our HR friends keep telling us that one of the things they appreciate most about our website is that we keep the content fresh and our search lists up to date. We want to take this a step further with Twitter and allow people to be notified the moment we post an HR search or any relevant HR information”, said Marq.

One of the key strengths of Twitter is that, unlike with SMS messages or emails, followers can choose to read or ignore updates. As Marq concludes, “It allows us to effectively and unobtrusively stream our ideas through the network of people known to us, building on the idea that the best HR people know other high-class HR practitioners across the region”.